Top tech tools for small businesses in 2022
February 7, 2022
When you start or run your own business, having the right technology is integral. When used correctly, it can take your business to the next level without hiring additional headcount.
As a small business owner, you’ve likely wished for more hours in the day at some point. There’s not enough time to manage operations, administrative tasks, marketing, and everything else your company needs to thrive. Luckily, you have technology on your side to help streamline your business.
But, with so many options, where do you start? Choosing the right software for your business depends on various factors such as your individual needs and goals, size of business, industry, and how long you’ve been operating. Here are a few types of business technology platforms that will help you:
1. Customer relationship management (CRM)
Customer support is at the core of every company. After all, without satisfied customers, you wouldn’t be in business. So, having proper software is vital. A CRM tool helps companies build, track, and manage relationships with their customers. CRMs create an all-in-one interface to collect and measure customer data and touchpoints.
You can ensure customer experiences and customer interactions are up to standards through excellent CRM software such as Pipedrive, HubSpot, and Salesforce. Each CRM software meets varying needs, so be sure to research and understand your specific business structure. Some CRMs can also double as your sales software.
2. Marketing software
You understand the importance of having a CRM for your small business–but now, you need a way to communicate with your customers efficiently. As a small business owner, you have enough on your plate, and if you have a MarComms team, they likely do too. If you have social media and/or email marketing campaign strategies, properly equipping your team sets them up for success.
There are great social media management softwares where you can schedule future posts and automate your conversations. Software including Sprout Social and Hootsuite offer chatbots that will reply to messages that come in–after or during business hours.
3. Project management software
Small business owners and operators juggle a lot, so it’s easy for things to slip through the cracks– especially with limited resources. Investing in project management software ensures projects and deadlines aren't missed. A PM tool like Trello or Asana keeps you organized and on track; both offer collaboration across teams, so you are all on the same page.
4. Mail management
Business owners work daily to determine ways to have time and money. At the forefront, outsourcing important yet menial administrative tasks saves hours each week. Managing your mail goes beyond picking up from the post office and opening it; you spend more time sorting, shredding, filing, forwarding, and recycling mail. Time adds up quickly.
What’s the solution for small businesses to save time on administrative tasks? A virtual mailbox and virtual address give you a real street address and digitize each piece of your incoming postal mail and important documents. Making them accessible 24/7 online. From your computer, tablet, or phone, you see high-resolution PDFs of the interior and exterior of your mail. Virtual mailboxes allow you to easily forward mail and/or packages, automatically deposit checks, securely shred, or store forever in the cloud.
Interested? Earth Class Mail built plans to fit every individual or business need. Learn more here.
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