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Spotlight: Meet Russ Perry and DesignPickle.com

Our customers rock. We love to share their stories, and are thrilled to introduce you to the next customer in our customer spotlight series. Russ Perry is the Founder of Design Pickle, the world's most helpful graphic design company - offering flat-rate, unlimited graphic design help to businesses large & small.

Thanks so much for sharing your story, Russ. Can you tell us a bit about yourself and your company? What does Design Pickle do, and what sets you apart?

Of course! The long & short of it is this: Design Pickle is a flat-rate, unlimited graphic design service. We've got one monthly rate for unlimited requests and unlimited revisions.

No more wondering who's working on your request each time, or worrying about revisions and scope of work driving up the cost of marketing materials!

Design Pickle solves a lot of problems for just about everyone, from the small business who doesn't have an in-house designer to the entrepreneur who shouldn't be spending time trying to put Facebook ads together for hours on end.

Our mission is to be the most helpful design company in the world, and that starts with alleviating the daily stress for our clients. 

How did you get started and why?

After about a decade in the creative agency arena, I found myself needing a change. I switched to individual consulting, but realized I didn't want to be stuck designing business cards instead of getting to use my skills on a bigger level.

So I created a beta system of what would become Design Pickle - helping clients request their day-to-day production graphic designs. It kind of blew up after that!

Do you have an incredible customer success story you can share?

Is it a total cheeseball response if I say I have a million of those? Yes? Ok then.

ONE that really stands out to me, and I just shared this with my team, is from a client who co-founded a great online start-up helping people be the best version of themselves.

Before finding us, she would agonize over blog post images and Facebook ads, trying to do everything herself and losing sight of what she was really working so hard to achieve. Her big-picture wasn't in the picture because of the minutia.

It wasn't until we were at an event here in AZ when her husband (and biz partner) came up to me and thanked me for giving her back her time, and in reality, her life!

She's now able to focus her incredible talent & energy on growing their business and truly enjoy the "why" behind starting the business in the first place - building a community that will impact the world for good.

Bottom line, helping someone with a few simple graphics for marketing collateral can have a much bigger effect than I ever realized. I'm proud of my team for that.

Can you share a tip, trick, hack, tool or service with our readers that makes you better, or makes your days more effective?

I'm totally NOT a micromanager, but need to keep tabs on where my Pickle People sit on both big projects and daily dealings alike.  We use Trello for managing event plans and content strategy, and I Done This for the day-to-day tasks.

We get the satisfaction of checking off the to-do list each day in I Done This, but can keep big-picture plans moving via Trello boards.

What was the situation before you used Earth Class Mail, tell us how EarthClassMail makes you better at your job, or your company better at what it does?

I think we were in a pretty standard situation for location-independent teams. I had my home office, my team had theirs, and we'd convene regularly to calibrate our plans at the local coffee joint.

I didn't want my home address used for mail (read: my wife wasn't thrilled by the idea of our humble abode's location being broadcast to the world). Having a P.O. Box is the simple answer, but no street address lends itself to the "ehhhh, is this a legit business?" from clients & potential partners.

Plus you have to GO to a post office regularly to collect said mail (they don't mess around when you neglect to pick up mail regularly. The disapproving side-eye from the clerk is the stuff of nightmares).

I found ECM and immediately knew it was for us. Secure, consistent, reliable, friendly. It's kept me on top of the important mail and simplified the check deposit scenario for us.

What has Earth Class Mail been worth to your business in terms of $?

Let's see...by my calculations *carry the one*...Can I just say it's been "priceless"? Because seriously, the peace of mind knowing that no Design Pickle team member is spending their time sorting through pre-approved credit card offers and penny-saver ads is especially valuable to me.

What would you say to someone considering Earth Class Mail as a solution?

DO IT! Right now! How you wouldn't see the obvious perks of this service is beyond me. Until everyone on this planet goes green & moves to digital correspondence, this is your ultimate weapon against wasted time.

What feature can we add or improvement can we make that would make you say, "shut the front door, I need that!"?

Would you consider a service that sends thoughtful replies to Aunt Irene's annual family status letter? How about going through my spam folder so I don't miss out on that "Earn_thousands in ur sleep with this 1 $imple Hack" email?

Other than that, I think you've got all my needs covered!

Thanks so much for taking the time to chat with us today, any parting words or advice for our readers?

Thank you for having me! I think my honest advice would be to make sure you're systemizing or automating every task you can... just because it's important enough to do, doesn't mean you have to do it yourself!

Free up your bandwidth to focus on making moves and growing your business!

Also, pickle juice is an amazing option for relieving muscle cramps, so if you’re an active person, make sure you're stocked up...knowing is half the battle.

 

 

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