Earth Class Mail

Launch! Why we decided to spin out a FBA logistics & China private label imports company.

We're thrilled to announce that we're spinning out a new company from Earth Class Mail, Varehouse.com. No, Varehouse is not a vampire warehouse, although we debated a logo depicting that. Varehouse.com helps online sellers navigate the waters of Amazon FBA logistics and private label import from China.

FBA logistics? Huh? What's FBA? China private label import? What's that?

FBA stands for Fulfillment By Amazon, or, "sell your stuff on Amazon" in plain english. Importing private label items from China is the process of getting one's goods manufactured in China (or other country), imported to the US, prepped, delivered to and listed on online marketplaces like Amazon.com.

What does this have to do with Earth Class Mail? Read on.

Rewind the clock two years. Jim Wilson, President of Earth Class Mail, sat at his desk, and said, "whoa" as the proverbial lightbulb lit up over his head. He had noticed a growing handful of customers asking for a specific kind of help. These customers needed logistical support to help them sell on Amazon and other online markets. These customers would ship us palettes or even shipping containers full of merchandise. They would then ask us to inspect, package, and prepare the items for Amazon's strict FBA requirements. Imagine our thrill the first time we got a knock on our door and saw a shipping container full of imported merchandise from China. This presented quite a different challenge than receiving and scanning in people's mail.

Seeing that demand, Jim launched an internal service we dubbed "Virtual Warehouse". Jim & team ran that business, growing it steadily until new investors bought Earth Class Mail last June. At that point we huddled and decided to give the virtual warehouse business the chance to stand on its own two feet. To our delight, the virtual warehouse business proved itself worthy of leaving the Earth Class Mail nest and navigating it's own path.

With much delight, I officially announce the launch of Varehouse.com. Jim Wilson, who launched the business years ago, will lead it as Founder & CEO. We'll continue to support it at Earth Class Mail, and will be their biggest cheerleader. For any readers out there interested in launching your own Amazon business, head on over to Varehouse.com, Jim, Kyle and team will gladly help you find success.

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