GDPR and Earth Class Mail

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By Vladimir Laypa

Here in the US, the subject of data protection and privacy remains a highly debated topic, most recently as a result of the Facebook and Cambridge Analytica scandal as well as enterprise-level data breaches, such as the Equifax breach, that have impacted many of us.

In Europe, data protection and privacy have been at the forefront of discussions amongst tech leaders and politicians for some time now. In April 2016, the EU passed regulation on how companies can collect data from EU residents known as General Data Protection Regulation (GDPR).

What is the GDPR?

The GDPR is a standard covering data protection and privacy that covers all citizens living in the European Union. The regulation applies to any company marketing to EU citizens, no matter the company’s location or the laws in the US.

A prime example of how the GDPR affects us relates to our web browsing and the use of cookies, which are used to track your web activity across other websites in order to serve you relevant digital advertisements. In order for companies to be compliant with the GDPR, they have to abandon the practice of using cookies or give people the option to opt out.

Companies with an online presence also will need to be transparent about what they do with data such as, your IP address, contact information, banking or medical information or even personal or professional photos.

As a consequence of the number of data breaches that have occurred and have not been reported, if companies do experience a breach after May 25th, they are required to report it within 72 hours to the affected parties or be penalized a portion of its global revenue.

Due to the impact of the GDPR and our desire to handle your private data with the utmost transparency and respect, we’d like to go over how we’re handling it here at Earth Class Mail. The deadline to comply with GDPR is May 25th, and we are on track to be 100% compliant by that deadline.

What does this mean for Earth Class Mail Customers? 

We’re committed to improving our customers’ experience by making it easier for you to understand where your personal data is used and how. On May 25th, you can view our updated Privacy Policy outlines our data collection practices in greater detail. There, you’ll be able to understand how Earth Class Mail’s data policies apply to our website visitors and customers.

In compliance with GDPR, we provide you with the right to request that we “forget” or delete your data within 30 days. You can make this request by contacting our customer support at [email protected].  

For new customers, we’ll be making the onboarding process smoother and easier by allowing you to effectively sign and agree to our Privacy Policy before you begin using our service. Should you change your mind once you sign up, we’ll make it simple and easy for you to reverse your decision and will release your data accordingly. We prioritize security and data transparency for our customers and strive to make it easy for you always know how we are handling your data. For any questions, please reach out to our support team at [email protected].

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