Earth Day Redux

By Jeff Wenker, Earth Class Mail

PR guy here. I joined the company not two months ago and they’ve put me in charge of this blog thing. Since you’ll see me post here a lot, let me tell you a bit about myself, or look here. I’ve been writing about technology and doing PR since 1992, which seems like a long time ago – it was before EDI became e-commerce, before email was pervasive, and certainly before blogs. I remember when we used to mail press releases – in envelopes! We actually made copies, folded them into thirds, enclosed them in another piece of paper, and put them into mailboxes (you know, those blue clunky things on street corners). Things change.

Here we are, more than a quarter of the way through 2008 and the marketing mavens now say we must communicate directly with our customers, that mass media as we knew it is gone, that everyone can publish at any time anywhere and if we want our business to thrive we have to reevaluate things like press releases. Mavens can be pretty smart sometimes. Read more

April 24, 2008 | Filed Under Earth Class Mail | Leave a Comment 

Aloha to Aloha

By Ellen Enrico, Earth Class Mail

With Aloha Airlines’ recent announcement that it’s ending passenger service (and the hauling of a considerable amount of postal mail) to and between the Hawaiian Islands, how will postal-mail delivery be affected in Hawaii?

There was speculation that mail service might be slowed as a result. Ron Wiener, our CEO, who’s very interested in both aviation and mail, came to me, a native Hawaiian, to ask about mail delivery in Hawaii. Was I ever concerned about or did I ever notice slow delivery of mail to the islands? Read more

April 11, 2008 | Filed Under Earth Class Mail | Leave a Comment 

Startupalooza a High-Tech Hit

By Joanna Kane, Earth Class Mail

On Saturday, March 29th, Earth Class Mail was honored to participate in an event created for the Portland, OR, tech start-up community called Startupalooza. The afternoon consisted of featured start-up presentations, a “Technopreneur” panel, and new product demos.

The crowd in attendance ranged from those with decade-long entrepreneurial careers to wide-eyed observers hoping to absorb tips and tools to get their new ideas off the ground. The energy in the room was palpable, conversations were animated, and new ideas were being generated as fast as they were being shared. If I had to pick one theme for the day, it would be the common interest in making life easier through technology, coupled with making technology accessible for anybody and everybody.

Earth Class Mail’s own Nate DiNiro acquainted the group with our company’s services, and the response was certainly favorable. Many in the audience had already heard of us through recent publicity and media coverage or the successful “Start-Up Junkies“ series on cable channel MOJO HD. Our service’s focus on the conservation of natural resources was definitely of interest. Attendees wanted to know how we reduce our carbon footprint and manage to recycle almost 70% more paper mail than the average consumer does. These questions came as no surprise to us, considering that Portland is known for its advancements and trendsetting in environmentally friendly products and sustainable living. Read more

April 8, 2008 | Filed Under Earth Class Mail | 2 Comments 

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